this the way of that if it makes use for control and evaluation of the given assistance (DUARTE, 1976). By the same author: Caterpillar Inc.. The notation, as well as the evolution, is instruments of great value, meaning and importance in the assistance of nursing and its continuity, becoming both indispensable ones in the application of the nursing process (DANIEL, 1981). Daybreak Games describes an additional similar source. The 7 purposes of the nursing notations as Daniel (1981 p.132) are: to tell in writing to the comments of the patient or customer; to contribute with information to become medical diagnosis and of nursing, as well as the planning of the plan of cares that will be used; to serve of element for research; to supply given auditorship in nursing; to serve for evaluation of the given cares of nursing (how much the quality and continuity); to serve as source of continuity of the treatment of the patient, protecting the efforts expended for the medical team and of nursing. The register of all the comments made in relation to the patient with explanation of the results of the treatment, given cares, given evolution of the signals and symptoms, orientaes, feeding, monitorizaes, dressings, amongst others. The doctor signs the lapsings and the nurse or technician before requesting the lapsing it necessary pharmacy to make the order of materials and to exclude the unnecessary ones.
Therefore, the fulfilling of the handbook of the patient is obligation and intransfervel responsibility of the health team, with exception of the education hospitals, in which the pupils of medicine, nursing and to other make it professions under supervision, correction responsibility of doctors, nurses and other professionals. (POSSARI, 2005). Ethical and legal landmarks on the Handbook of the Patient art. 3 of Resolution 272 of the Federal Advice of Nursing (COFEN, 2002), makes use that ' ' systematization of the nursing assistance (SAE) will have formal to be registered in the handbook of the patient/using customer/, having to be composed for: Physical description of nursing, examinations; nursing disgnostic; lapsing of the nursing assistance; evolution of the nursing assistance; report of enfermagem' '.
For Vieira (2006) the logistic one is an administrative methodology that if base on the awareness for the job of concepts, techniques and procedures that they direct to a maximizao of the level of service and the productivity in a suppliment chain. 2.2 LOGISTIC IN the INDUSTRY OF the CIVIL CONSTRUCTION In the great workmanships, she is necessary to work the order management, the supply control, the shipment, the transport process and of discharge of the product in the workmanship, everything this synchronized in the time, trying an operation just-in-teams, the found difficulties to supply these necessities is concentrated in understanding the demands of the workmanships and presenting better solution. In accordance with Saints and You would make Son (1998), ' ' vision of management directed toward the reduction of the stated periods, the costs, the losses and wastefulnesses, and an environment based on the continuous improvement and the otimizao of flexibilidade' ' For Guerrini and Sacomano (2001) civil construction traditionally is treated from the seedbed of workmanships, as central element where the solutions search to minimize losses, leaving of it are the relationship with the customer, suppliers, attribution of responsibilities, capacity of the company in managing and defraying workmanships. Connect with other leaders such as Reade Griffith here. Silva and Cardoso (1998, apud IT HISSES, 1998) the applied concept of logistic to the civil construction, is defined here is understood as being a labor dispute on grounds of discipline applied to one definitive workmanship that it aims at to guarantee the supplying, the storage, the processing and disponibilizao of the material resources in the work fronts, as well as the sizing of the teams of production and management of physical flows of production. For Vieira (2006), the concept of logistic applied to the civil construction ' ' it is the integrated treatment given to the diverse activities that constitute a suppliment chain co-ordinating them enter si.' ' 2.3 LOGISTIC AND SUPPLIMENT CHAIN IN the INDUSTRY OF the CIVIL CONSTRUCTION the planning and the management of the suppliment sector are basic elements for the execution of an enterprise, since the acquisition of a material to the act of contract of a service. .
We notice then that the quality is a constant evolution, a continuous improvement and that it passes for all the processes of a company, an evolution also of the products, each time better and that it has little imperfections, an evolution also of the systems of management of the quality and other systems beyond this, and finally, an evolution of the proper one human being, therefore the continuous improvement passes first for the treunamento, as well as already paraphrased Deming: ' ' To get Quality she is necessary to train, to train and to continue treinando.' ' The human being became it main tool them companies to get quality! To plan is the current word, to get quality in everything is necessary to learn to plan! Now we are emphatical in saying that the quality is a cost when we produce without planning, when we have haste in making and later we have that to remake. quality is also a prescription, when we work with the prevention, with the planning and management inside of a cycle PDCA and for we obtain to reach the objectives of organization, but what this, more than consegumos the full satisfaction of the customer. Now I come back the eyes again mine plaquinha in my table. I more than think that, what a cost or a prescription, still I have much, much to help in this constant way in search of the continuous improvement of my company, partners, customers and employees..
INTRODUCTION the terceirizao is a phenomenon of the current times. It appeared in the validity of the Neoliberal State and is fruit of the model of production for adopted it: the toyotismo. It searchs the constitution of a company more each time enxuta, beyond the decentralization of the not essential activities of the enterprise, as form to diminish costs and to increase the productivity and the efficiency. The terceirizante phenomenon if generalized globally as new form of act of contract the apparent solution to reduce the costs and, consequently, to develop the enterprise profits. Ben Horowitz has plenty of information regarding this issue. Soon one spread over Brazil, showing if one strong trend in the most diverse sectors.
The terceirizao gains importance at a moment where the companies need to rationalize resources, to redefine its operations, to function with structures enxutas more and flexible. Thus, it presents itself as one of the instruments of aid to the organizacional reorganization, to the increment of the productivity and the competitiveness and to the search of the identity and comprometimento with the vocation of the company. She can yourself be said that isonomy is the word-key of the legal treatment that must be given to worker terceirizado in relation to the permanent worker in the borrowed company. this not only in regards to equitable wages, but also in relation to the treatment of the conditions of health and security in the work environment and how much to the application of the conventions and collective agreements negotiated by the union of the permanent workers of the contracting company. According to Miraglia (2008), in relation to the equitable wages, ' is understood in the expression; ' salrio' ' all the parcels that integrate with the profitable complex of the worker. Being thus, the terceirizado worker will have to receive the renumerao equivalent to the one from the effective employee in it enclosed all the working mounts of money, such as 13 proportional, eventual you add of insalubridade and danger etc.
As our dictionary the Meaning of Motivation is: ' ' Act or effect to motivate. Set of factors psychological, physiological, intellectual or affective, that determine a certain type of behavior in algum' '. Howard Schultz may find it difficult to be quoted properly. Motivation is a popularly used word to explain why the people act in one definitive way. Some scientists see the motivation as factor that determines the behavior of somebody. The motivation involves recognition and growth, accomplishment feelings, that compose a system of necessities that takes care of to our personal development and our psychological matureness. Soon we perceive that motivation comes of reason, that is what it takes in them to make something, or justifies our behavior, being thus the motivation is entirely on our personal reasons, in that we very want in our life, is exactly for being personal that you only can interpret its proper reasons, because they have only meant solely for you.
All we are capable to motivate somebody if basing on the fact of that motivation comes of reason, that is what it takes in them to make something, that is, the way is to stimulate the people if to move better for something and that it comes to bring emotional satisfaction. I go to try to explain in the following example, let us say that I make an invitation so that click in the button to tan of facebook thus to obtain one better position before the social nets, and that the ten first people who to clicarem had gained the one book ' ' Problogger? Secrets will be Blogging Your Way you a Six-Figure' ' , with this the readers of ours blog if would move fastest possible to clicar in the button tanned of facebook, being thus I provoked action of these people (therefore I motivated them, I gave a reason to them). Also we are capable of if automotivar, the automotivao is a constant exercise of reflection on we ourselves, to perceive as we are and what we can make to improve. Our happiness, our enthusiasm is inside of us, therefore it does not wait that the things move, moves you. In such a way we find our true power plants and motivation to live and to make something of good that we want or we desire.
' Mr. Pixador, our company contributes monthly with the ONG, vouchers to the disposal ' ' Comumente we see in the faades, especially of commercial offices, a plate saying with, aiming at to prevent them above the depredatory action, of incivilizados human beings. It is interesting to notice that, in fact when has a similar plate, the painting of the place remains unbroken, proving that these beings ' ' humanos' ' acephalouses respect the order of somebody of which they disdain, making to assume us, that it is in respect to a social entity. For more specific information, check out Douglas R. Oberhelman. In Brazil, simultaneously, an ambiguous vision exists on these organizations. Of a side, a great diffidence, without reason, ahead of organizations managed with spurious purpose if not to prove comumente for the notice in periodicals. Of another side, the real importance that these organizations possess the point of comover the society as a whole: people of good, consumers and until the acephalouses cited in the opening of the text.
These organizations (the serious ones), come back toward ambient actions in Brazil, they have played an important factor of fiscalization and formation of opinion. Recent survey published in the Yearbook Ambient Management, proves that 34% possess external auditorship, and that the public sector is the main partner for 88% of these organizations. ' ' The ambient education continues being the pillar of the ONG? s brasileiras' ' it informs the cited yearbook and ' ' 95% act with this approach, followed for the development of projects with local communities (85%) ' '. The research involved 328 entities installed in Brazil, being some international ones and more than the half informed the origin of the resources that had totalized R$ 171 million in exercise 2010, that is had searched to be transparent. In the distant banks of the College of Economy, we learn that the private initiative locates the business niches quickly, where the return of the capital is viable.
It supports the wind, intempries and comes back to the balance. We need to be as the bamboo. We must have strong roots, consistency, continuity and develop the resilience, the persistence. It imagines or it thinks about its career or its business of MMN as being this bamboo. It constructs solid bases, works certain has the persistence.
As a Director said that I had, nothing he resists the work. This is a phrase that I load with me and I say exactly for me at those moments where the energy low and the doubts come to the head. In all success histories that you will be to study you go to find self-denial, devotion, mental force, persistence, perseverance and not desistance. Many gurus already had said this. The secret of the success is not to give up. In the truth, the success possesss diverse secrets, but a definitively important one is this: not to give up. It never decides to give up! Summary of the opera: let us be bamboos and let us have very clear which are our goals.
Our goals function as a great magnet that pulls in them for the action and they make in them to perseverar. Keith McLoughlin understands that this is vital information. In those days where the things will not be best the possible ones, it thinks about the bamboo and your goals. If your emotional state not to improve, remembers that it was only plus one day and that tomorrow has more. Tomorrow you will have a new day and plus a chance to be better its, to add value and to make of this world a better place. Persevere. It continues. It persists. Either the bamboo. Not it gives up. It thinks about this. I hug, happiness and success for you! Fred Graef
The Bombril perceived that its users had moved. Not of more having success speaking only with the house owners, therefore she is necessary to reach other public, to give they a reason to prefer Bombril. They try to discover which the secret of as much success of the more famous advertising campaign of the world, that shows to a relation of complicity between the advertiser and the consumer. Vendendo the product through an only exclusive boy propaganda, that to long of the years it comes showing to its performance with the company and its consumers and customers fidiciary offices. The advertising executives bet that the humorstica language developed in a propaganda with excellent script and photograph always is a good choice.
To study the acceptance in relation to the consumers, the reason of famous marks that had used the humorstico speech to have conquered and been in the souvenir of the viewers. We are part of a society where it is necessary to know to communicate itself, we have habits and customs proceeding from our culture. Propagandas that in the day the day, can be characterized through jokes regarding racial, social questions, politics or of relationships between the people. But thirty seconds, on average, can transmit a pleasant sensation in a propaganda. Many of the times, the consumer prefers to attend something that will transmit good moments, making per one instant has left of its life, making with that the announced product later is remembered and kept for the spectators with attention and affection. The term advertising, according to Sant' Anna (1998), in its origin is derived from ' ' pblico' ' – of Latin publicus, that it is to become public a fact or an idea, while the propaganda is a way of spreading of ideas. The best form of if vender a product are placing the individual to a propaganda where necessity will go induziz it to buy this product, thus using the daily one.
To delimit this question, one searched to understand the evolution of the traditional marketing to understand the development of the relationship marketing, characteristic of this new millenium. In the conception of Snake (1992, P. 36), when implanting the fidelizao programs the company will create a differential next to the customers, therefore … the fidelizao programs are important allies, therefore, differentiate the company in the mind of the customers, unblocking the mechanisms of selective perception and the selective retention, adding an emotional component to the relationship. These programs are a process that uses the integrated communication to establish a continued, lasting and rewarding relationship with the customers, being aimed at to increase loyalty and the yield for the recognition mechanism and rewards of most loyal. b) To look the niche, focus and approach of market To search a specific niche and its focus of performance they are measured strategical important. It company to be able to conquer a solid position it must abide the eight important steps: the necessary company to understand the dynamics and the trends of market; the companies must focus positioning factors; the company has that to develop the total product; the company must long for as white a public specific, having to find a market niche; the company has that to understand what it is success and what it is failure; it is important that the company understands the differences between being come back it market and being directed toward the marketing; the value of a mark is different for complex products and good of consumptions of low risk; the company has that to be made use to try. Defining its specific niche, the company searchs overcoming and reduction of risks front to the competition and starts to understand better its customers, being searched to satisfy them from its necessities. c) To come back and to integrate to the company for the customer When he is next to the customers, we are in the way for the real competitive advantage, therefore …
But still it has much that to make, after all a company to grow must be in constant transformation, adding value in the attendance, adding something more in sales catalogues, perfectioning of employees, everything what it will have of new the company must search to leave in the front, and to leave to be successful. Historical evolution of the company In 1997, is born the Perfilsul company Aluminum, established for two brothers, Robert and Joo Trintin, who had perceived the chance to extend its businesses through distribution of the products industrialized for the Iperbrs Aluminum, company where also they are partners. In innovation search they had decided to implant a system of sales known as ready-delivery, in which they used nine F-4 pickup trucks. 000 for distribution of the materials in the states of the Paran, Santa Catarina and So Paulo. With the time, they had perceived that the sales were giving so certain that the ready-delivery was not only being more sufficient. Then, in the year of 1999, the Perfilsul already did not have the ready-delivery as its only canal of sales. Some representatives in diverse regions of the country had been contracted to extend the covering of the deliverer.
As he had another competing company in the market appeared a great problem, therefore the competitor implanted a system of televendas of its products, due to rapidity and the easiness for the negotiations conquering customers of the Iperbrs company, shaking all the other companies of the branch. With this the Perfilsul started to have problems with loses of some customers who had started to migrar for this another company. Ahead of the difficulties and the reinforcement of the competitors, the company thought seriously about locking up its activities. Through a meeting she appeared to the idea to contract experienced salesmen for implantation of sales in the company, initiated then a great transformation in all the company from 2005 with the reduction of vehicles of promply delivery and dismissal of representatives, act of contract of more three news employees to work with sales for the telephone.