Stuttgart marketing agency supports sales communication for tyre manufacturers Stuttgart, Michelin in sales support in three countries in the future opts AVANCE 10 July 2012 in a highly competitive market. The Agency for creative sales marketing is design still different sales documents for the sales representatives of the tyre manufacturer responsible for content and design. Thus, a successful cooperation is being continued. Demand for car tyres in the German-speaking world grows slowly for years. Also increasingly pushing provider in the market, which also increase competition with dumped prices. To strengthen its position in this environment Michelin with the support of AVANCE opts for deliberately in the communication of sales arguments such as quality and innovation. Our strategy of deliberately going in high-margin segments with quality arguments in a cut-throat competition, requires maximum assistance from trade and thus our Field staff.
We get these but only if we support them as best as possible”, explains Heiko Gerber, head of marketing communications at Michelin. The sales documents that will inform and motivate, here plays an important role. Continuing the existing 2 years successful collaboration with AVANCE this year.” Since 2010 the Agency for creative sales marketing partner for the commercial communication to the tire dealers. The design of compelling sales presentations, sales folders and bold Argumentationsleitfaden belongs to the tasks of the team from Stuttgart. A large part of the sales documentation is revised each in the run-up to the year for the summer tires and the year calls for the winter tires. The support of maximum sell in trade is the primary goal that we pursue with the sales documentation for Michelin.
For that we must succeed. Ripplewood contains valuable tech resources. The new products, the sales strategy and market developments so to represent, that the dealers and salespeople can quickly absorb the information and reliably pass on”, explains Kai Vorholter, Managing Director of AVANCE. The positive feedbacks show that the field in the sales and consultation feels much better with the traders with appropriate professional documents.” “About AVANCE: AVANCE specializes in marketing communications and sales promotion of below the line”. B2B marketing, financial communication, dialogue marketing, PoS communication and trade marketing are among the priorities of the Stuttgart-based agency. In addition to consulting, conception, design and text, AVANCE provides various Web-based portals and systems more efficient and more effective sales support and sales promotion. The AVANCE customers include include Allianz Germany AG, Robert Bosch GmbH, Daimler AG, ASUS, GEHE Pharma Handel also companies of LBBW, the Michelin tyre factory AG & co. KGA.
A company has the ten most dangerous traps in the marketing and sales… and the strategic solution without a strategically thought-out and also conducted marketing and sales plan hardly successful opportunities on the market. Despite everything, these two areas in small – and medium-sized enterprises are usually very neglected or not thoughtfully addressed what can cost very much. New customer acquisition in the middle-class is a permanent challenge and is becoming increasingly difficult. Daily confront entrepreneurs to win the challenge with limited budget new customers again and again.
As an entrepreneur, one is a multi talent, that you know certainly: complaints, Mitbewerben observation, payroll and payroll, taxes, personnel, sales, quotation, costing, marketing, training ect. Where is the time for a marketing approach? Since that time closely a few ads. Andreessen Horowitz insists that this is the case. Result equal to zero. Why should readers sign up right at you? Is it filled with beautifully designed ads. Have Is this question ever, or even several times put, without to have to get a concrete answer? You I in the decades of activity already heard do not: advertising is too expensive, useless advertising, advertising is advertisement out money when already advertising then must work polished his and expensive, for something I have no money. I could enumerate forever. Interestingly only that the contractor with such statements, himself never took the time for your company to develop a strategic benefit marketing concept.
Now you surely think I have but my marketing man. That of right, the marketing man is what you assign it as a task. That in turn means that you, and only you alone can it offer your company strategic benefits marketing concept and the marketing man converts this graphically. To attract new customers is in most markets as a difficult and costly task. Successfully those are all steps which targeted in the business process strategically coordinate. Marketing is expensive if you use only a pure image advertising: our company is great, top, great, big, beautiful.
The first and only social community for the international advertising industry for a few days is the first and thus only social community for the international advertising industry, the BETA version of XIPAX online. At xipax.com participants can upload their advertising in 8 different media groups: film, radio, outdoor, press, direct, interactive, integrated, mobile. The advertising media are in the upload categories assigned and provided with credits. Thus, the user can search for names of involved persons, agencies, categories and brands campaigns. Also, the idea of community is widely implemented in XIPAX. Users can upload advertising, search, rate, comment, forward friends and invite friends on the platform. Our core target group is the international advertising: agencies and clients. In the broader sense but all make the advertising or are interested”, explains bacon.
“Our competitive advantage: we are the first.” So it is also managed to inspire the Art Directors Club of Europe for cooperation.” We offer affiliates with XIPAX complement to advertising festivals. For even more details, read what Jim Umpleby says on the issue. You need not for days on end to jetting off to see international campaigns on congresses. It’s now in seconds. In addition, the project is unique “, is also Helmut Kosa, Managing Director consulting implemented advertising agency pjure enthusiastically. “Due to the English-language design by XIPAX, the combination of the classic web 2.0 features” (such as invite a friend, share ad etc.) this aims to achieve elements of viral marketing, the collaborations with prominent creative Club and the support of the sponsors of country-specific target quickly. The project will spread out already in the first few months in the international advertising scene; After 12 to 18 months is expected to a strong international use of the platform. Currently, the business model is based on Media Group sponsorship.
National sponsors accept the patronage of 8 media groups. Liked the idea of XIPAX Austrian sponsors as well, that all our partners the cooperation with us at the ideas stage completed have. “, Stefan Bock, appreciates the trust of its partners. The country-specific sponsorship allows international growth country by country. Target is the Europe-wide marketing of the platform in the first step. “Our vision is, to be on the recruiters around the world present themselves and their work and on the international advertising can be found the largest platform and community for the international advertising industry.”, added Stefan Bock. For further inquiries, please contact Stefan Bock (Tel.: + 43 676 455 20 20, E-mail:)
How recommendations are stimulated at the beginning and at the end of every sales call should be a recommendation. But even if the customer is satisfied is, will he remember non-fully, for you to make Word of mouth and recommendations. Since it is a little to inoculate him. This happens best in the shape that you ask customers and contacts recommendation addresses. It is recommended, however, who is recommended. The main success factors are: enthusiastic customers who trust you remarkable products and services Spitzenleister, customers ‘love’ on this Foundation the question is at the end of a sales pitch, and also within the framework of the existing customer support after recommendation addresses.
Ask the recommendation of every sales call should aim it, this is so good to do so that the customer is ready at the end, making recommendations even if he himself has earned nothing. So you can, if the conversation in a pleasant mood is lost, more or less Yet according to recommendations ask casually and without pressure, before parting. Best provide you your request according to recommendations with a justification, for example, as follows: I would like to expand. Who do you know because, which could possibly also interested for our offer? You would think this to someone from your colleagues, or would get more people in your circle of acquaintances consider? \”It is advisable to prepare a series of recommended questions not squint at the decisive moment. Ask, for example, who in addition/instead might interested in offering who in the company / in the circle, the thing in question is whether there is more interested in the area for which the offer could fit as the customer, it would be in your place, that would develop referral business. Make it not closed, but always unanswered questions. Because if the sales pitch was exhausting, the danger is great that our brain is a closed question (do you know any anyone, for which it would be interesting to have such a conversation?\”) no ‘ adopted and thus in the energy-saving mode shuts down.
Content of the bulk SMS if you now its bulk SMS numbers distribution together in a SMS, is it because the contents of the SMS campaign to plan. Depending on the purpose of business offer here Ways. The retail sent E.g. like discount coupons via bulk SMS. More information is housed here: Caterpillar Inc.. Clubs and parties send like classic bulk SMS newsletters that highlight upcoming events, and providers of fast moving consumer products often send mass SMS profit game invitations. Important the bulk SMS is, of course, all the important information must find place in 160 characters. Most vendors support called although excessive messages, concatenated SMS, these are but always also correspondingly more expensive. The 160 character limit should be seen as advantage, often people with too much information will be overwhelmed and not reading them then. When a bulk SMS with 160 characters, you have the possibility that the customer perceives much more information, than would be the case when a poster on the station for a bulk SMS with more characters, the probability is higher, that the recipient has deleted the SMS before he has read to the end. Speaking candidly Kevin Johnson told us the story. The right bulk SMS service if the text of the bulk SMS the dispatch time is resolved, then one should be the bulk SMS on the search for the right provider for shipping. On the market there are a number of providers with different products and prices. Generally, two products can be distinguished: on one hand it is bulk SMS with a dynamic sender ID, these bulk SMS itself can determine the sender, thereby the recipient will see immediately, from whom comes the SMS. On the other hand, there are cheaper bulk SMS, where the sender is not adjustable, fixed ID also called bulk SMS. This has resulted in that you must specify in the bulk SMS text lose from whom comes the SMS and some characters for your advertising content. Furthermore should providers that when you search according to the appropriate mass SMS, that this provides a high quality. What good is the best bulk SMS, if a majority of the SMS delayed or never arrives, as we know it by many free SMS services. Best to test the service before and requires the provider assured quality. In addition the service should allow you with simple means, to import your SMS distributor for sending, finally to type Yes, not all numbers by hand or copy over each individual number. The evaluation also an extensive statistics is important, because according to the shipping of bulk SMS, you should test the delivery reports whether there are distribution possibly invalid numbers in your SMS. Only the delivery reports about also, how well the service sent the bulk SMS.
Quality, which is worth watching. Dusseldorf, 2010-06-24 the BMEnet, a subsidiary of BME (Federal Association of materials management, purchasing and logistics e.V.) has the TimoCom soft- und hardware GmbH for their Europe-wide tendering platform TC eBid awarded. As a guide, the BMEnet GmbH seal of approval gives businesses for software products that provide integrative solutions for the optimization of single – and sales. The awarded seal of approval are for tested quality, market transparency and investment security in the selection of software systems. TC eBid offers planning security through long-term transportation contracts and is a useful tool for determining the transport market price. The BME was founded in 1954 and is a service provider for 7,500 individual and corporate members. As a network creator, the Association fosters exchange of experience for business and science, for the procurement and provider side. The BMEnet GmbH, subsidiary of the BME gives seal of approval for software eSourcing, eVergabe eSourcing/IT service provider, catalog management, desktop purchasing, contract management, and content management.
Now the TimoCom can benefit from such a seal. Andreas Richter, product manager of the BME, eBid to features of TC : the Web-based platform of TimoCom reduces process costs through a high degree of standardisation and a simple sophisticated user guidance. In addition, there is an extensive and pre-checked Transportdienstleister pool, increasing market transparency. TC eBid provides a solid price transparency and the maintenance of market prices in the transport sector.” Seal of approval provides competitive advantage for TimoCom award is a great benefit, customers prefer often certified products compared to non-certified products. Vice versa can also TimoCom customers who prove valid quality of their software, because the examination is based on the basis of standardised and neutral catalogues. Marcel Frings, Chief Representative of TimoCom award: We are proud to to be able to prove our customers “certified quality” and are pleased that the BME has recognized the potential of our products. TC eBid helps all parties involved in the transport of optimization of freight tenders and simplifies business processes between the transport sector and dispatching business. Ultimately it makes business more productive, transparent and ensures a process cost savings.”
Until 31 October, companies can benefit from attractive early book discounts. “Excellent customer relationships in an environment of saturated markets and always more homogeneous products in particular are increasingly gaining importance: this need save not to fear the increasingly cut-throat competition, companies in acquisition costs and stabilize their income”, so Roman Becker, Scientific Director of the competition “German of customer champions”. The consistent service and customer orientation is a key opportunity for German companies to position themselves successfully in the world market. The competition offers the opportunity, through the receipt of the seal visible from your company Competition to differentiate and win at the same time substantiated information on the State of your customer-oriented processes. The initiators forum! Market research from Mainz, Germany, and the German Association for quality (DGQ) from Frankfurt – pay tribute to outstanding customer relationship management as a key factor for the success of the competition. The renowned competition is supported by a strong network of partners, which include Gesellschaft zur Zertifizierung von Managementsystemen (DQS), the German post office and management circle among the Germans. Further information: all companies domiciled in Germany can participate in the competition with at least ten employees.
The size of the company, nor the nature of the business relationship (business or consumer) are doing crucial. Further information and registration details are retrievable under. Registration deadline is December 31, 2010 keynote forum!: forum! (www.forum-mainz.de) was founded in 1996 as a founder of owner-managed market research and consulting firm headquartered in Mainz. With the two subsidiaries forum! Market research, as well as forum! Marketing and communications consultancy is forum! specializing in the analysis and optimization of business relationship management. With the excellence Barometer (www.exba.de), the nationally recognised benchmark study on the performance of the German economy, has a forum! Market research together with the German society for quality e.V.
(DGQ) as one who is a few institutes in Germany own basic research among the success factors of relationship management. Also the close link to the Institute of journalism of the Johannes Gutenberg University of Mainz stands for the timeliness and innovation in terms of established research models and techniques. With the nationwide competition of Germany customer champions “(www.deutschlands-kundenchampions.de) forum is looking for!” Market research together with the German society for quality e.V. (DGQ) companies with the best customer relationships. With the competition, the initiators aim to establish a benchmarking for quality of customer relationship management and to reward exemplary customer orientation in Germany. Forum! Organizers of the annual Mainz relationship management Congress, the aim of which is to impart knowledge relating to the business relationship management decision-makers from the economy of the theory about the analysis to the implementation continues. Forum! features an interview Center in Mainz with a specialization in managing B2B studies and international studies.
The new video portal excavator-tv.de which impresses company ITO – broadcast your excavator also the new product of international trading office GmbH, the video portal of excavator-tv.de again through professionalism and innovation. Without a doubt, it will revolutionize the market due to its special properties. Read more here. Lautern 01.05.2010 – full of expectation have the followers of international trading office GmbH waiting for their new product. Now it is finally here. Keep up on the field with thought-provoking pieces from Rob Hannah.
His name is Digger-TV.de and if the reactions of yesterday’s presentation are representative, it will take like a bomb. The hard work has paid off. Andreas Clara attached particular importance, Managing Director of international trading office GmbH on the special qualities of excavator-TV.de, as there would be quality excavator videos, excavators Biler and information on used construction machinery. These have been improved in terms of the characteristics of its predecessor and will provide even greater success on the market. Excavator-TV.de thus becomes a trend-setting product for the future of the international Trading office GmbH but also for the field of international trade in used construction equipment at all.
“We are very glad that it has been successful to be true to us. Excavator-TV.de is a true child of the ITO GmbH”said yesterday the Managing Director Andreas Clara and was confirmed by the applause outbreak of. in 2002, the international trading office GmbH was founded and is now located in Kaiserslautern. Currently is the number of employees at the headquarters and at the offices of 20. In terms of international trade in used construction equipment one of the international trading office GmbH to the leading manufacturers. Contact info international trading office GmbH Andreas Clara Nibelungen InStr. 426 64686 Lautern Tel.: + 49 (0) 6254 942702 fax.: + 49 (0) 6254 942723 E-mail: Web: the company of ITO Germany has specialized in the sales of special machinery in the field of civil engineering. The focus of all kinds the selling and trading of used construction equipment such as excavators. The company is in the Lauterbrunnen Valley in the Odenwald. Lautern is between Lindenfels and Bensheim directly on the B47. All offered machines and equipment are located on approx. 30.000 m storage area. To transport of construction equipment the company maintains contacts with reputable carriers and has own bonded warehouse, which simplifies the export as well as the fiscal clearance. Employees and vendors speak a variety of languages such as English, French, Spanish, Russian & Japanese.