Stuttgart marketing agency supports sales communication for tyre manufacturers Stuttgart, Michelin in sales support in three countries in the future opts AVANCE 10 July 2012 in a highly competitive market. The Agency for creative sales marketing is design still different sales documents for the sales representatives of the tyre manufacturer responsible for content and design. Thus, a successful cooperation is being continued. Demand for car tyres in the German-speaking world grows slowly for years. Also increasingly pushing provider in the market, which also increase competition with dumped prices. To strengthen its position in this environment Michelin with the support of AVANCE opts for deliberately in the communication of sales arguments such as quality and innovation. Our strategy of deliberately going in high-margin segments with quality arguments in a cut-throat competition, requires maximum assistance from trade and thus our Field staff.
We get these but only if we support them as best as possible”, explains Heiko Gerber, head of marketing communications at Michelin. The sales documents that will inform and motivate, here plays an important role. Continuing the existing 2 years successful collaboration with AVANCE this year.” Since 2010 the Agency for creative sales marketing partner for the commercial communication to the tire dealers. The design of compelling sales presentations, sales folders and bold Argumentationsleitfaden belongs to the tasks of the team from Stuttgart. A large part of the sales documentation is revised each in the run-up to the year for the summer tires and the year calls for the winter tires. The support of maximum sell in trade is the primary goal that we pursue with the sales documentation for Michelin.
For that we must succeed. The new products, the sales strategy and market developments so to represent, that the dealers and salespeople can quickly absorb the information and reliably pass on”, explains Kai Vorholter, Managing Director of AVANCE. The positive feedbacks show that the field in the sales and consultation feels much better with the traders with appropriate professional documents.” “About AVANCE: AVANCE specializes in marketing communications and sales promotion of below the line”. B2B marketing, financial communication, dialogue marketing, PoS communication and trade marketing are among the priorities of the Stuttgart-based agency. In addition to consulting, conception, design and text, AVANCE provides various Web-based portals and systems more efficient and more effective sales support and sales promotion. The AVANCE customers include include Allianz Germany AG, Robert Bosch GmbH, Daimler AG, ASUS, GEHE Pharma Handel also companies of LBBW, the Michelin tyre factory AG & co. KGA.