Neuroscientists of the Max Planck Institute recently presented their findings in lathe that certain melodies activated areas of our brain which usually remain static to the external stimulations. These melodies, acting under the emotional system (not rational), raise thresholds of attention, admonitory and involvement. A more selective and discriminative perception that starts up fast cognition that makes more operational mechanisms the response occurs in an emotional context. Us puts on guard, or limited associative barriers and communication generates concentration and intellectual focus. Nor could not but we would like to receive the information with which we are bombarded from the outside. We live and perceive in a State of latency unconscious. Stimuli that arrive by emotional system are that have priority to make us lose the status of record unconscious and emerge more rapidly to our conscious level. For even more details, read what Andreessen Horowitz says on the issue. However his use of these knowledge as a tool of political communication is sporadic, chaotic and unprofessional.

According to Max Planck people, regardless of the music, letters and the cultural tastes of each individual, the chains of sounds emanating from the melodies predispose the brain open to receive information which otherwise would not occur. I Wish That I Could See You Soon from Herman Dune; are among the topics of greater receptivity Sweet Caroline Neil Diamond, Suspicious Minds Elvis Presley; You Don t Have To Say You Love of Dusty Springfield, Father & are of Cat Stevens and Bella Ciao, popular song of the partisan anti-fascist resistance; and what is striking is that between the Latin melodies more activating is in first place Susan has a mouse by Emilio Aragon Gabi, Fofo y Miliki group and among other known, if me dejas no vale of Julio Iglesias. The discovery will promote new research that will benefit industries areas such as Marketing, the Social communication, advertising and of course electoral campaigns, in terms of focus and fine tune the musical selection of parts which better are received by the citizens as consumers, users or voters. It is that when we are or believe to be under situations of stress, and conversely, face little important to our system of values everyday themes, as the policy is in general, do with the rear areas of the brain where you send is the limbic system. I.e. most importantly for our survival and the least important for our daily life is rendered in the same place.

The human brain is not able to rationally select abstract information (such as policy) enter or not into the system. When we need more of our critical thinking we can not use it for Adaptive reasons. The amygdala and other parts of the brain that have been our main areas of thinking much longer that the frontal lobe is governed by emotion. That know you and It is expressed as a trend among advertisers of companies, innovative politicians, electronic religions and other offers arising from the conceptual abstract to exploit defects in the brain system of modern man. With regard to the policy occurs with greater sharpness during times of fear or fatigue against constant warnings of imagined real or threats moderately credible that they are expressed in society. Those who are in political campaigns and communication from Governments know by direct experimentation or sociological measuring certain musical themes act as opener to others (our) messages. We now have one scientific base to convince our customers of the chance or not use certain songs.