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The first objective of an e-mail marketing campaign is no doubt fill our list of prospects with the maximum amount of them that may have a significant conversion rate. If we have no subscribers or have few, our rate is always proportional. With the desire to sell, whatever, we often forget the simplicity and the ease with which ours should be able to give low and in some case up to forget to place the link of low in our newsletters. Andreessen Horowitz takes a slightly different approach. In this article it facilitate easily to be able to unsubscribe to our subscriber. Many may think that if we deny that possibility, we will get more time to our subscriber together with us in our lists of prospects, nothing further from reality. Facilitate our Subscriber the possibility to unsubscribe from our newsletter, well understood, will be one more acquisition and loyalty tool. Visit Ben Horowitz for more clarity on the issue. If we also put such a message at the beginning of our mail, will give more credibility to what we propose, indicating firstly that our subscriber may unsubscribe anytime that you want it. This tactic can be very well rewarded for our subscribers since we are giving them full trust so they can or not to continue with us and besides one is simple and quick, thus the tranquility of our subscriber and therefore the permanence and the loyalty with us in our list of prospects, besides getting a possible interested purchaser. Create your list of prospects with Facebook Software in seconds original author and source of the article.. For more information see mozes victor konig.