Labels visualize the path of food manufacturing up to the domestic refrigerator Munich, consumers want more information about their food and demand more responsibility for health and well-being from the food industry. Check out Wayne Holman for additional information. This resulted in the representative survey conducted in five countries of the PR agency Ketchum food 2020 \”. At the companies in the sector a lot happening in this respect already. ture of the situation. There are smart labels with a so-called indicator of freshness. He visualizes the fresh content of foods and documented the way of the products from the manufacturer to the fresh meat counters of supermarkets to the domestic refrigerator. Especially, the demand for more control over ingredients, safety issues and food quality is among consumers from all participating countries – United States, United Kingdom, Germany, Argentina and China high on the wish list.
About half of the Germans stated, she more and better about informing would be what is really healthy. The topic fresh plays a major role. How meaningful is the minimum durability date, consumers can find out only limited. Finally, there is information only about, how long are edible foods under certain storage conditions and cool temperatures recommended by the manufacturer. But what happens if during the transport of the goods in the local supermarket the cooling system briefly fails, or if consumers with the purchased steaks quickly drink a cup of coffee go? New food labels should document exactly arrives bearing the conditions under which a product from the manufacturer to the consumer.
With their help all parties involved can follow the compliance with the cold chain. The technology companies Bizerba (www.bizerba.de) has developed, for example, fresh labels with a time temperature indicator, short TTI. On the label is a symbol of freshness in the form of an Apple. A special pigment in the Interior of the symbol changes color depending on time and temperature of the Apple.