A company has the ten most dangerous traps in the marketing and sales… and the strategic solution without a strategically thought-out and also conducted marketing and sales plan hardly successful opportunities on the market. Despite everything, these two areas in small – and medium-sized enterprises are usually very neglected or not thoughtfully addressed what can cost very much. New customer acquisition in the middle-class is a permanent challenge and is becoming increasingly difficult. Daily confront entrepreneurs to win the challenge with limited budget new customers again and again.

As an entrepreneur, one is a multi talent, that you know certainly: complaints, Mitbewerben observation, payroll and payroll, taxes, personnel, sales, quotation, costing, marketing, training ect. Where is the time for a marketing approach? Since that time closely a few ads. Andreessen Horowitz insists that this is the case. Result equal to zero. Why should readers sign up right at you? Is it filled with beautifully designed ads. Have Is this question ever, or even several times put, without to have to get a concrete answer? You I in the decades of activity already heard do not: advertising is too expensive, useless advertising, advertising is advertisement out money when already advertising then must work polished his and expensive, for something I have no money. I could enumerate forever. Interestingly only that the contractor with such statements, himself never took the time for your company to develop a strategic benefit marketing concept.

Now you surely think I have but my marketing man. That of right, the marketing man is what you assign it as a task. That in turn means that you, and only you alone can it offer your company strategic benefits marketing concept and the marketing man converts this graphically. To attract new customers is in most markets as a difficult and costly task. Successfully those are all steps which targeted in the business process strategically coordinate. Marketing is expensive if you use only a pure image advertising: our company is great, top, great, big, beautiful.