Blog Archives

Google Adwords

As you already know, my idea that that all information entering my head should serve us to something. This same try to inculcate (fortunately with considerable success) in my readers and clients that I advise on tourism marketing on the Internet. Therefore, with what you will read below, you have to do something, has to be information that you become acts on your part to make your tourism business work better. Today I read that, according to a market survey, Facebook just displacing Google as most popular U.S. site.UU (click here to see the original note in English). Although it is not decisive (there are other studies that still does not give Facebook the first), is incredible to see how the number of visits on Facebook in a 185% if we consider the same month but 2009 has increased. Yes, very interesting and cute, but us, we are not owners of Facebook, how we can all benefit with this? Here are some ideas that you put into practice already! using the huge amount of traffic from Facebook and its sectorization tools: while putting an ad on Facebook is more difficult (and demanding) that the sponsored links from Google Adwords, if you do well, you have very little competition (yet) and you can get much more specific sectors, in a more direct manner, and in a very short time.

Now, or Yes you must do well, or take the risk that you cancel your account, along with all your contacts. It is something that happened to some acquaintances, and is not a pleasant experience. take advantage of the little competition: are very few those who announce today on Facebook. At least a few that do it well. That’s a big advantage, because if you know 3 or 4 specific tricks, Facebook is not only an incredible (and unique) ally to get interested in your agency or tourist destination, but also to retain that already exist in your company.

generates customers now that it’s easier: learn from the experience. In the year 2002, when Adwords appeared on the scene, it was cheap, quick and easy to place campaigns of sponsored links. They were not many who took advantage of the fever of Google Cash that ultimately ended in the well-known Google Slap, where many advertisers ran out of place, the prices per click rose astronomically and other. Today Facebook is in its infancy, and if you know how to promote your agency destinations, then you’ve achieved it may be a transient issue, a kind of fashion, or can that (as I think) Facebook is here to stay with the first post of traffic for a long time. You will have to see what makes Google, who never lived in their history, since he came to the first place, such a situation. Both owners and their shareholders will not sit idly by. Meanwhile, we, as consumers of both services, surely see you benefit! Long live competition! If you are already advertising on Facebook or you want to start to do it effectively, then you need services like mine.

International Monetary Fund

Although the approval of the plan of rescue for the American financial system not yet was made specific by the Congress, it is a fact that will have a happy end. It is that an almost unanimous coincidence exists of which is the unique exit that can be found this crisis him. By the way, the approval of this plan of rescue generates great expectations in the rest of the world, especially in the economies developed with the European countries at the top that hope that the United States position becomes of the cost of the crisis, while they try to stay to the margin until she passes the worse thing. It is not necessary to forget that not only EE.UU was the person in charge of the crisis by which it crosses the world at the moment. The majority of the developed countries participated in the celebration of assets of low quality but with a high potential of gains while the ascending tendency was the one that prevailed.

But when not yet the plan of rescue in the American financial system has been approved, the International Monetary Fund is conducting battle when suggesting to him to Europe that prepares contingency plans for a possible worsening of the crisis in the region. The director of the department for Europe of the IMF, Alessandro Leipold, warned: the problem could be less severe in Europe, but (Europe) it does not have to be autocomplaciente and it would have to be prepared for worse of the scenes. In the same sense the managing director of the IMF, Jaime Caruana aligned itself: Is important that the countries prepare their respective plans of contingency It is the IMF asking that Europe begins to design a plan of rescue like the one of the EE.UU.? Bond to remember that soon after knowing the proposal rescue of toxic assets of the American financial system, the European Union discarded to ahead take a plan of this nature.