INTRODUCTION To keep the competitiveness in high today is a permanent challenge for all the companies. In the businesses of today, the true value of the organizations nor always keeps only relation with its physical patrimonial value, but also it is associated with its composed intellectual capital for the people who in them work. Thus, to deal with people as its true bank intelligence is, as if it could say, optimum and more income-producing of the investments. Perhaps the only investment that already comes with previsibility tax, that is, the company that will have optimum bank of intelligence and to use it as object of its strategical management, will have its guaranteed survival and its maturity. Any is known that is the branch, its size or its localization, the companies today is come across with great challenges in the businesses that, in set, they require that the organizations develop new capacities, end to win them as: globalization, profitability by means of the growth, technology, intellectual capital and constant change. Therefore, the present study it has the objective to demonstrate through the approach of some authors, the importance of the valuation of the people inside of the modern organizations and its effect taking itself in account the results gotten with this form of management.

It is also considered to show something complex and still very controversial how much to its recognition, but one does not add existing new facts to already and the boarded ones until the moment. One also reveals in this work through the searched authors, the results gotten in some companies who using this form of management of valuation of the people, had discovered that discovered occult values in common people exist, who arise with business-oriented strategies that are in accordance with the expectations of them. In such a way, it is possible to notice that the collaborators exert a basic paper for the success of the organizations, but this to happen is necessary to guarantee that these are in enough number, well trained, motivated and compromised with the intentions of the organization.