Marketing New Tea Brands

Knowing even a little history of the spread of tea, you might guess that the production of the product – the prerogative of the oldest and reputable brands and penetrate the market of tea is not easy. In fact, from the standpoint of a buyer where more reliable and safer to buy a brand long known – for example, tea, Lipton tea and Achmat – rather than risk buying a new unknown variety in the hope of the revolutionary novelty of taste. What can we say, if it does not separate consumer and wholesale food! Nevertheless, the tea market its still expands and fills up – at the expense of true enthusiasts of the business, true fans and lovers of the ancient and ageless drink. Group Companies Beta, created in the late 70-ies, was just in the number of such enthusiasts, and in 1987 opened a still-house production for the production of tea, but after eight years, beta tea and went to the international market. Today company has its own tea-packing factory, which is located in the free economic zone (Mersin, Turkey), took a huge area of about three thousand square meters and produces up to a thousand tons tea per month! His rapid promotion Beta Tea Tarim owed mainly investments in cis countries – established in Turkey, the company clearly focused on delivery of its products to Russia and Asian countries former Soviet Union. Today, trade representative group of companies Beta located in , Uzbekistan, Kyrgyzstan, Azerbaijan and Russia, there is also equipped with the latest technology modern tea-packing factories, where beta tea wholesale comes in those firms for which the wholesale of food is the main deyatelnosti.Posleduyuschie years have made the beta-known among tea manufacturers of tea brands: study of technological methodologies, rapid introduction of all useful innovations in production processes, marketing policies of companies Beta, always aimed at satisfaction of the widest range of consumers, have borne fruit, and today you can buy tea beta in many stranah.Osoboy success was the choice of the Russian market – after today Russia ranks fourth place in the world annually consumes about 160,000 tons of tea annually. Attempts to self-cultivation of tea leaves were made by Russian industrialists in the late xix century, but, unfortunately, the Russian government has not shown high, and the leaf is still available from other that among the suppliers of tea to Russia are India, Sri Lanka, China and Georgia, and the competition of various domestic and foreign tea Companies taught Russian consumer to a healthy and wise choice, beta tea has found its target audience here. One of the objective reasons for that – a wide range of products that go under the name beta tea: it is Chinese, Ceylon and Indian teas, by weight, packaged or in granules. In addition, the user can choose the type of sheet metal, which is more liking to him – black tea, green or flavored – a variety of allows everyone to find the product according to your taste, and new items that are ready for their customers beta tea, you can download it from the manufacturer – the group of companies Beta. Beta tea – it can be argued, and with recognized leaders, if the firm confident in their abilities!

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