They may be someone from your staff, or specially invited people. It is important to make this work with high quality and integrity. Need to work 2-3 days. Strengths (focus on what your company really strong). It is important to clarify the actual state of affairs.

Dreams about their opportunities pleasing heart, but are extremely harmful to the cause. The uniqueness and competitiveness of our products. Strengths team. Strategy and tactics, position in the market, different groups of prices, different brands, flexibility of working with customers (discounts, concessions), etc. Outcome: Identify and concentrate on what that at this point you can do better than your competitors.

How valid can be used to hold the existing positions and for active development. Weaknesses (all that can interfere with exercise plans). Weakness is all better now and know the real condition than to be in good ignorance. Adversity. Lack of resources (material, financial, labor). Insufficient coverage of the market. The lag in product development. Narrow range of consumers. Poor knowledge of competitors, etc. Bottom line: find out where an urgent need to "straw litter," fill holes, etc. From what we can get rid of ballast (customers, assets, inefficient methods of work, etc.)? Threat. Simulate variations of the crisis, even the most adverse. How can you act in each of them? Set the indicators that can be identified approximation adverse events. How will they react? What can I do today? Changes in legislation retroactively, inflation, competition, deteriorating financial condition of customers, competitors, monopolists Rapid change in market prices, availability of products – alternatives, lack of stability in the market of raw materials, Dishonesty of partners, etc. Bottom line: reduce the overall level of uncertainty in the team because clarifies options developments and possible action prescribed by the occurrence of each of them. Life is bound to be surprises, but you have the ability to improvise. Indeed, except for a plan A, there is a plan B, C, as well as combinations thereof. Opportunities. Analyze how their own selfish ends, you can use the current crisis. What will happen in your sector, industry in general? And the neighbors? Misses the competition? How can we learn from this benefit? Where there are provisions to which previously did not get his hands? Bottom line: you have to write a detailed strategy for the company, using the current situation to their advantage. If the map traced the movement – many of the points are understandable and there are options for movement. A must-go! And move your head, actively seeking out new opportunities. In military aviation said: "If you move your head 360 degrees – you are a fighter, if you look just in front of you – you are somebody's target. " It is useless to live in the past – as well as wrong then and now. Your tomorrow depends on what will be done today. And yet, until there is a pause and the pre-holiday lull, it's time do something for so long waiting in the wings – to meet and sincerely thank the most loyal customers, to communicate with employees and colleagues, to reshape and streamline business processes, train new skills the team. Life continues and one day at corporate parties, you will recall the words of the famous song, "This day we were close as they could." Pessimistic or optimistic on the plan, but the current downturn will end. Begin active development. And it needs to prepare now. See you at the working groups!