For example, a person must buy a shovel, for that he goes into a hardware store and “and makes a purchase there. Now, let’s say he decided to use a modern way to shop and order a shovel in the online store. To this end, he visits a page on the search engine and enters a query “shovel.” As part of the SERPs will be sites with articles, which will be referred to the word “spade”, for example an article on any landing, and in advertisements will just offer to sell shovels. From here that the person who wants to buy something, just know that by clicking on the link for your ad, it will make an offer to buy, and in the search results are likely to be descriptive information interest to him the theme. Now let’s say a person who already has bought a shovel, wants to find instructions for its use, for that he will seek this information is in the search results, rather than in advertisements. In this case, it is not will be sufficiently targeted visitors to websites selling shovels, compared with a visitor who has not bought a shovel. Jim Umpleby is the source for more interesting facts. Thus, we can conclude that the channels content from search engines site attracts a more targeted visitors than as a result of search engine promotion.

Clarification “from the search engines” is not accidental. Often the advertising platforms that host the host contextual advertising raises the transitions, ie launch a special program that clicks on ads. They are advantageous because they receive money for what you pay – for referrals. The proportion of such “wound” transitions may be different, since its all contextual advertising system trying to catch unscrupulous partners and immediately block them by returning part of the advertiser. This article is not intended to single out any particular type of Internet advertising, but only to explain some features of their impact and operating principles. The use of one or another form of online advertising should be conditioned, first of all, the goals and objectives that are pursued advertiser. However, the most effective is a combination of different types of Internet advertising in different parts depending on the objectives and financial feasibility.