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Market Niches

There is not a niche in the market today, where would be no competition: the shops are filled with all sorts of goods, their quality touts advertising on radio and television, and newspapers and magazines are full of suggestions from an impressive number of agencies that promote, in fact, the same thing. Nevertheless, in the minds of consumers have already formed some stereotypes in the selection, for example, mobile phone or wristwatch: the first most will choose phones Nokia, while the second would prefer Rado. What about the appliances, the clear leader here is not for nothing is a German company Miele, existing since 1899 and are now the most popular brand, earned considerable credibility with consumers. Household Appliances Miele – it's widest selection of products for the home, as built, as well as solo. Say, Miele washing machines have the proper level of automation washing process: Softtronic – electronic control system, foam control, Fuzzy Logic – Automatic measurement, in addition, you can update the software. Coffee Machines Miele – a significant step forward in the preparation of this flavored drink. Coffee from Miele – it's satisfaction from the process of preparation: coffee machine automatically adjusts the degree of grinding grain, dosage and pressure, in addition, it will fulfill all your whims, whether gentle or evening Volluto Espresso in the morning and fluffy foam gives the drink a kind of joy out of childhood. Dishwashers miele – is modern, and at the same time easy to use interface and basic care. Miele refrigerator – a good choice for home, a special coating Interior walls to prevent bacterial growth, they help to keep all the freshness and the use of fruits and vegetables, to date, no need to defrost a refrigerator – freezer thaws itself when working with cooling system DynCool You do not need to worry about that just cooked dish is cold – in the refrigerator once it actually takes the desired temperature. Miele service – 100% availability of skilled professionals able to perform diagnostics and repair of this German company. It should also be noted that customers often refuse to repair household appliances Miele because of its high cost, preferring to visit Moscow to buy a new miele refrigerator or washing machine.