May holidays are always a key in the spring period the restaurant business. The question is whether to rub his hands restaurateurs who have already counted the possible profits? At the end of last year in the sec "Cuba" opened Asian cuisine restaurant Wok-cafe. This restaurant is owned by the Ural dumplings "and according to ceo Andrew Lebedev, in this project was invested 20 million rubles. Wok-cafe was be the first restaurant in Chelyabinsk, in which would be represented by three main varieties of cuisines in the Asia-Pacific – Chinese, Japanese and Thai. Rate, apparently, was made on the popularity of exoticism of this type, on the whole territory of Russia. Moreover, Ural Pelmeni "planned to open in the SEC" Cuba "entertainment area in which structure will include a large food court (ravioli, bistros, fast food). In development this zone the company "Ural dumplings has invested about 50 million rubles. What is most interesting for the analysts of the company (the second half of last year), these investments have been fully repaid in within 2 years if the average check at the food court at 150 rubles. At the moment the restaurant Wok-cafe works, though, according to some customers institution, the kitchen leaves much to be desired, particularly Thai cuisine is clearly not up to authentic Thai cuisine, and frankly, the availability of food is Thai food at the institution under a big question. It is clear that the trends in a given direction of the previously affected by the crisis and declared earlier intentions can go away. Entertainment zone and running – the only question is how many people from the plan by analysts the company "Ural Pelmeni" of her visit? Ordinary profit companies engaged in similar projects in Russia is about 30% of the average check visitor. Hence, if the average bill is 150 rubles in my pocket "Ural Tortellini" is 45 rubles. On this basis, this entertainment complex with its Dumplings, cafes and fast food must attend monthly about 50000 people. A lot or a little? Let us, together we make a simple calculation. In Chelyabinsk, the population of one million people, immigrants do not count as post-crisis many residents of not enough money to travel to Chelyabinsk, not to mention the entertainment centers. Now, from the said one million people will remove retirees, families in which at least one family member has been exposed to the reduction (in work) and infants. Remains the order of 300 thousand, or 75,000 households (assuming 4 people in the family). It turns out that each family once every two months should spend money in the entertainment complex trk "Cuba", which is absurd. Of course the company "Ural Pelmeni" You can go the other way – to make allowance trading much higher 30% than not the way out? Answer to the question whether this visit a restaurant and entertainment center Chelyabinsk, everyone should give themselves. May indeed in time of crisis should tighten the belt tighter and moderate their secondary waste? And maybe to many owners of restaurants in Chelyabinsk is restrain their appetites and begin to take an example from the U.S. or England restaurateurs who go to meet the most average person? When conducting a public opinion poll, most people interviewed are inclined to think of May holidays in nature with friends. As they say it is much cheaper than visiting some restaurants and cafes in Chelyabinsk, and fellowship in nature in a close circle of friends or relatives do not compare to sitting restaurant.

They may be someone from your staff, or specially invited people. It is important to make this work with high quality and integrity. Need to work 2-3 days. Strengths (focus on what your company really strong). It is important to clarify the actual state of affairs.

Dreams about their opportunities pleasing heart, but are extremely harmful to the cause. The uniqueness and competitiveness of our products. Strengths team. Strategy and tactics, position in the market, different groups of prices, different brands, flexibility of working with customers (discounts, concessions), etc. Outcome: Identify and concentrate on what that at this point you can do better than your competitors.

How valid can be used to hold the existing positions and for active development. Weaknesses (all that can interfere with exercise plans). Weakness is all better now and know the real condition than to be in good ignorance. Adversity. Lack of resources (material, financial, labor). Insufficient coverage of the market. The lag in product development. Narrow range of consumers. Poor knowledge of competitors, etc. Bottom line: find out where an urgent need to "straw litter," fill holes, etc. From what we can get rid of ballast (customers, assets, inefficient methods of work, etc.)? Threat. Simulate variations of the crisis, even the most adverse. How can you act in each of them? Set the indicators that can be identified approximation adverse events. How will they react? What can I do today? Changes in legislation retroactively, inflation, competition, deteriorating financial condition of customers, competitors, monopolists Rapid change in market prices, availability of products – alternatives, lack of stability in the market of raw materials, Dishonesty of partners, etc. Bottom line: reduce the overall level of uncertainty in the team because clarifies options developments and possible action prescribed by the occurrence of each of them. Life is bound to be surprises, but you have the ability to improvise. Indeed, except for a plan A, there is a plan B, C, as well as combinations thereof. Opportunities. Analyze how their own selfish ends, you can use the current crisis. What will happen in your sector, industry in general? And the neighbors? Misses the competition? How can we learn from this benefit? Where there are provisions to which previously did not get his hands? Bottom line: you have to write a detailed strategy for the company, using the current situation to their advantage. If the map traced the movement – many of the points are understandable and there are options for movement. A must-go! And move your head, actively seeking out new opportunities. In military aviation said: "If you move your head 360 degrees – you are a fighter, if you look just in front of you – you are somebody's target. " It is useless to live in the past – as well as wrong then and now. Your tomorrow depends on what will be done today. And yet, until there is a pause and the pre-holiday lull, it's time do something for so long waiting in the wings – to meet and sincerely thank the most loyal customers, to communicate with employees and colleagues, to reshape and streamline business processes, train new skills the team. Life continues and one day at corporate parties, you will recall the words of the famous song, "This day we were close as they could." Pessimistic or optimistic on the plan, but the current downturn will end. Begin active development. And it needs to prepare now. See you at the working groups!

" Well, if you decide to stay with nothing – do so ;-). This is – a gift for the competition. As was said, and I hope they say in the Coca-Cola: 'Relax your bread will not allow anybody! " You know why … – 'A Cho motivate them, let them rejoice that the work at all! " I wonder … A history of the Soviet Union you learned nothing? Yeah))) 'What is the USSR? " – Here's to you and answer 🙂 incentive schemes a lot, but I advise you to develop your own. At least to understand what, where and how is it.

And do not expect that she will always adequate. But the motivation to change every week – PEOPLE you will not understand and are likely to overthrow a more stable owner. – 'I got FINISHED HR professionals, and there is no need to learn them and pass training. " That's where you come to a point. And, and, indeed, let my best mossy special and then pull the old-fashioned business. I f the most intelligent and economical. But! Everything flows, everything changes.

Can (and it will be so in fact, believe me) once again come to the above-named sanitary articles (Typical trough / used, outdated, Cracked). Although all the forces and means to direct the training – they will say thank you … Yeah)) your competitors, who else. They enjoy them, trained, outbid. Always purified find people who have money to The event is greater than you.