Demystifying the Evaluation of Performance Landmarks Antonio Martins Rasp, doctor in Education and Evaluation, economist and Associate Professor of the Federal University of Cear (UFC) College of Educao (FACED) and Program of After-graduation in Brazilian Education, Line of Research Educational Evaluation, author of the article: Demystifying the performance evaluation, where it says that the processes of performance evaluation are an interpreted concept in diverse ways for managers and collaborators and during many years, the performance evaluation restricted to evaluate it the capacity, the potential and the personality, without taking in consideration the results, perhaps for the fact of the mediz difficulty them or for not existing a program of evaluation, with established objectives and goals. Resulting with this, incorrect, improper, unjust and ilusrias evaluations, which, showed a result that could not be used much less divulged, forgetting to objectify the management of the growth of the human being. The author questions the model of traditional evaluation and more aims at a directed look to the process of AD what he confers a satisfactory result. From this, the text searchs to demystify the subject ‘ ‘ Evaluation of Desempenho’ ‘ of form to contribute with the organizations, therefore the management of human performance consists of a continuous activity of evaluation and aconselhamento, aiming at that these can manage its human assets with the same severity devoted to its financial assets. Consequentemente, the text approaches the evaluation as integrant part of a more complex process and including of organizacional, necessary and urgent development, therefore, the evaluation is the thermometer of that it is good or bad, or same what can improve still more, is the exercise of ‘ ‘ feedback’ ‘. In the area of management of people of the majority of companies, as well as to great part of the controlling, the performance evaluation comes being a problem, therefore this activity brings a desconfortvel situation, since the longed for results nor always are gotten..