Do not know whether little or much you’re looking to do business, like buying one, or type of business started. If you have more than three years on the net trying to do business, this article certainly is not for you because you have taken some business and when you’re not getting the results you expected, the less you are on track. On the other hand if you’re new to this, sure you are as confused and overwhelmed by so much information that exists on the network do not know how to process and eventually ends up being counterproductive because you feel increasingly more entangled. It is logical that after having digested much information you are with indigestion, and even know where they were about to throw it all away because they were disappointed. I know you’re wondering if you can get out of this confusion, and the answer is YES. I advise you to stop filling out forms requesting additional information or subscribing to a newsletter if you do not have anything decided because it will increase your uncertainty. Unless despair, everything has a solution in life and on the Internet also, moreover, is not something that is happening to you alone, happened to us all once we enter the Internet with the intention of doing any business. The solution is very easy and simple and is reflected in the title of this article: The importance of a niche, ok, we at the beginning. What is a niche? It is simply a term that defines a part or a portion of the market but smaller than a segment.