By: Diana Fontanez assume you know my story. If not, briefly tell you I started my business on 11 February 2006, with only $39.90 and without a dime to promote me. We flew to the present and I now enjoy an aggressive exposure in the best media (at the rate of $300,000 in direct without paying for it), thousands and thousands of readers loved and hundreds of beloved clients (all love them. To buy or not to buy). What I then did to achieve this if I didn’t have money to grow my business? It all begins in how you use language to communicate. Now I’m not talking about writing sales letters or words that sell. I’m talking about the security you have in you, that you are using and communicate so the market perceived and buy.
Watch these 2 steps: 1. you are an expert if you know something that others don’t know, baptize you as an expert in the topic you cover. Don’t let anyone tell you that you have to be prepared academically to be an expert. I do not have studies and I grew up in poverty. If you are unsure how to proceed, check out Wayne Holman. If I say I’m an expert, I am. Such as Muhammad Ali. He said that It was the best, and both told him that people believed him.
Note: This is not being selfish and be filled with air, but don’t forget that you also have to prove that you are an expert. And this is accomplished by knowing the industry that you cover in perfect detail. And finally 2. Your words I want to begin to communicate safety with your words without fear. I say this because once sent an educational article in which in the end recommended my ebook. Hours later, a reader told me that the only thing that did was educate to sell. This struck me and left me sad because I love writing to help others, but I also have to put food in my belly.