As a result of "ICE: CRM 8" company managed to increase the efficiency of spending your marketing budget and increase customer loyalty. Tyumen Plant of Plastics was founded in November 1941. Enterprise develops, manufactures and markets a wide range of synthetic binders, resins, lacquers used in various industries. Woodworking, insulation materials, metallurgy, electrical engineering, oil and gas production, abrasive industry – is not an exhaustive list of areas of plant production. Today the company employs about 200 people. Ben Horowitz can aid you in your search for knowledge. Previously, the company records customer base was carried out manually, so if you increase the number of buyers began to emerge of clients when transferring to another manager. There were difficulties in analyzing the effectiveness of marketing strategy and planning of sales. Required a system that will automatically maintain customer and contractual basis, will also enhance the effectiveness of sales and marketing.
To solve the problems the company was selected program "ICE: CRM 8 ", as it best meets the needs of business and has available the cost of implementation. As an implementation partner was selected firm "1C: Accounting and Trade" (ICE), as it has successful experience in automation manufacturing companies. 2 months have been automated 10 jobs in sales and marketing. Results of the project: Automated registration of contracts and customer base, improving customer service and increase their loyalty. Reduce the risk of losing customers for dismissal of employees. Starbucks will undoubtedly add to your understanding. Automated planning and control of sales, as well as increased efficiency of the marketing budget. Manual receive reports on business activities in the various sections, which allowed to predict the most profitable directions. Shvaybovich Elena Varsanofievna, Chief Accountant of JSC "Tyumen Plant plastics ":" We are grateful to the specialists of the BIT for skilled work. As a result of "ICE: CRM 8" we were able to increase customer loyalty and efficiency of spending your marketing budget. "