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Articles from: 2017
Endomarketing
The BENEFIT OF the ENDOMARKETING AS TOOL OF MANAGEMENT OF PEOPLE Summary: The subject in question deals with the valuation endomarketing inside of the companies to motivate people and to make with that all look at for the same direction. Endomarketing or internal marketing, with also is known, comes being presented as a modern alternative to increase the comprometimento of the employees with the objectives of the organizations. Based in one it searches bibliographical, that it approaches its importance, endomarketing appears from the moment that the good performance of the organizations directly is related to the mobilization of its employees and the degree of seriousness they attributed. To come back to the attention toward inside of the company, searching taking the collaborating integrant and essential part of the process, comes changing the vision of the market of small, average and great companies, in what it refers to its positioning as success organization. Find out detailed opinions from leaders such as Jonas Samuelson by clicking through. Word-key: endomarketing, communication, internal customer. Abstract: The subject to matter deals with the enhancement of internal marketing within companies you motivate people and make everyone look the same direction. Internal The marketing or internal marketing, is also known, is being presented a modern alternative you increase employee commitment you the objectives of organizations.
Based on literature search, which discusses its importance, the internal marketing you eat from the teams that the good performance of organizations is directly related you the mobilization of its employees and the degree of seriousness them attributed you. According to Kevin Johnson, who has experience with these questions. Return you the company' s attention inward, seeking you take to developer and integrating essential part of the process is changing the view of the market of small, medium and large enterprises in terms of to their placement successful organization. Keywords: internal marketing, communication, internal to customer. 1. Introduction: In the current competitive world of the organizations and its interactions with diverse environments, it has forced, each time more, the companies to search and to apply of complex form, internal programs of qualifications of the collaborators and tools of integration being areas for qualitative profits in the organizacional climate, the direction to promote improvement in the relationships with the external customer.
Multilateral Investment Fund
The Sustainable Tourism as a Development Strategy Under the WTO, the principles that define sustainable tourism are: – natural and cultural resources are conserved for continuous use in the future, while reported profits – Tourism development is planned and managed so as not to cause serious environmental or socio-cultural, – The environmental quality is maintained and improved – It seeks to maintain a high level of visitor satisfaction and destination retains its prestige and market potential, and – The benefits of tourism are shared widely throughout society. These features make sustainable tourism a tool for local economic development strategy. On the one hand, tourism is a great opportunity in some areas where there are no other economic activity. For more specific information, check out Jim Umpleby. In turn, as part of the service sector offers more opportunities for the emergence of local firms (it should be borne in mind that even in more developed countries, this sector is mainly composed of SMEs).And despite being a sector that requires large investments in infrastructure and equipment, also uses labor intensively by offering numerous job opportunities and business for women and youth. The Multilateral Investment Fund (MIF) Inter-American Development Bank (IDB) in its objective of supporting private sector growth is pointer in helping the development of sustainable tourism in Latin America and the Caribbean. Although the existence of numerous sub-sectors (accommodations, food, transportation, activity operators, etc.), and the small size of most undermine the competitiveness of tourism enterprises, the massive development potential this sector has been resolved to the MIF has focused part of his performance in this area and create a cluster of projects under this theme. Through its projects MIF aims to support sustainable tourism development through increased competitiveness of local SMEs in the sector.The focus of action is better integration of different components of the tourism product and increase collaboration between the companies involved, helping to orient its strategy towards diversification of supply and achieving more effective promotion of their destiny through joint business strategies and always with the premise that the development and promotion of tourist products contribute to environmental conservation and cultural heritage.
Miraglia Company
INTRODUCTION the terceirizao is a phenomenon of the current times. It appeared in the validity of the Neoliberal State and is fruit of the model of production for adopted it: the toyotismo. It searchs the constitution of a company more each time enxuta, beyond the decentralization of the not essential activities of the enterprise, as form to diminish costs and to increase the productivity and the efficiency. The terceirizante phenomenon if generalized globally as new form of act of contract the apparent solution to reduce the costs and, consequently, to develop the enterprise profits. Ben Horowitz has plenty of information regarding this issue. Soon one spread over Brazil, showing if one strong trend in the most diverse sectors.
The terceirizao gains importance at a moment where the companies need to rationalize resources, to redefine its operations, to function with structures enxutas more and flexible. Thus, it presents itself as one of the instruments of aid to the organizacional reorganization, to the increment of the productivity and the competitiveness and to the search of the identity and comprometimento with the vocation of the company. She can yourself be said that isonomy is the word-key of the legal treatment that must be given to worker terceirizado in relation to the permanent worker in the borrowed company. this not only in regards to equitable wages, but also in relation to the treatment of the conditions of health and security in the work environment and how much to the application of the conventions and collective agreements negotiated by the union of the permanent workers of the contracting company. According to Miraglia (2008), in relation to the equitable wages, ' is understood in the expression; ' salrio' ' all the parcels that integrate with the profitable complex of the worker. Being thus, the terceirizado worker will have to receive the renumerao equivalent to the one from the effective employee in it enclosed all the working mounts of money, such as 13 proportional, eventual you add of insalubridade and danger etc.
Modern Management
Majorities, considerations the client has represented in the last years a determining roll based on the performance of a good management of markets that wants to guarantee good services, satisfaction of needs, conquests of markets. Its reach cannot be ignored, repercussions, which involves and why the companies must consider it. Not all the Venezuelan companies, especially the SMEs have been entered in which it represents, noticing that in some schools of Administration. Contact information is here: Kevin Johnson. they ignore the contributions that can generate based on reaching beneficial results. In this writing we entered ourselves in its foundations, I reach, repercussions, advantages and disadvantages, subject widely analyzed in the chair of marketing research of the program of the specialty of management of the quality and productivity. Foundations and Reaches of the CRM. CRM (Customer Relationship Management), can be defined as a software of strategy of businesses centered in the client who is based on the management on the relation with the consumers, focusing in the following points: Functionality of the sales and its administration. the tele-marketing.
the handling of the time. the service and has supported to the client. marketing. the handling of the information for executives. the integration of ERP (Enterprise Resource Planning) the excellent synchronization of the data. the electronic commerce. the service in the field of sales. Definitively as it contributes in the analysis of the subject Mileydi participant Arteaga of the program this strategy to us allows the companies to identify, to attract and to retain his clients, besides helping them to increase the satisfaction of these and to optimize therefore the yield of its businesses. Therefore, when talking about to the CRM, it implies not only to have suitable software that it allows to manage the relations with the clients, but also that, supposes a change in the processes of the company and the insertion of all the employees of the same so that this strategy is successful.
Labor Satisfaction
They summarize the present work is a study of satisfaction realised in the Company Comercializadora and Distribuidora de Medicamentos, Granma., in the period included of June, August and September. For more specific information, check out Douglas Oberhelman. For it a General Survey of Satisfaction was applied to all the workers of the different areas where it was obtained that of general form the workers of the Drug store are in a level of Moderately Satisfied. Although in our company a solid system of Attention takes to the Worker, still they are some insufficiencies that do not allow to reach a greater level of satisfaction, considering that this factor is directly proportional at the levels of productivity in our task. Of the total of workers in the month of June when we began (128), it was chosen using the simple random sampling a representative sample of 92 workers who represent 71,8% of the total. As recommendations are to the Administration the planning of a Plan of directed Action to eliminate and/or to diminish the factors that are causing these dissatisfactions so that the worker can feel in positive a labor atmosphere and of well-being for its optimal yield. IntroduccinEl man as to be social in his to interact in the life it is creating relations of familiar type, social, labor, enterprise. The company concept goes beyond the physical place where it works. The work is a changing social value but that continues maintaining its paper of estructurador of the time, main source of income and personal accomplishment.
In this sense, the company is understood like psychologically significant surroundings. The labor surroundings equip to the individual with adjustment gears its performance, that allow him to print to him to its activity, creativity, dreams, and energies able to develop its activity with responsibility being potentially productive, generating this pleasure and psychic well-being to him. But when this surroundings become negative for the development of its activity it causes to him to the individual dissatisfaction what it does to him that behaves unproductive, fluctuating in its attendance, damaging therefore the main indicators of production of its company.
El Dorado
Then returned to rowing to the shore. In the meantime the bonfires burned gloriously; the scented smoke, as a cloud of incense, stole the light of the Sun, and the echoes resonated deafened by the din of chants, the horns and trumpets. After the ceremony, the King and vassals were delivered to joy and the national drink, which was a ferment of corn, then ran to torrents. After two or three days of universal revelry, the King was extended by his subjects to Palace. It wasn’t the return so orderly and solemn as it had been the March to the lagoon. The ceremony was taking place, as noted earlier, once a year.
These events happened centuries ago, before America was discovered, and when Europeans still do not knew nothing of its existence. Spaniards were the first Europeans who arrived to the coasts of South America. The first indigenous people they found had vague news of the great chibcha nation, which lived hundreds of miles to the South. He spoke of it as of a prosperous Empire, whose inhabitants were wealthy, wise and skilled in the arts of peace and war. There knew the newcomers that the King of the Chibchas covered the body with gold powder and then immersed in the waters of a sacred Lake, which, in addition there throwing gold jewelry and his vassals did the same. From there came the name of El Dorado. As the news as to where was situated the chibcha Empire, did not know Spanish or other Europeans who heard about the Mystic Lake and el Rey Dorado were very vague, in which precise direction they had go to find that so rich people and that lagoon where an invaluable treasure, accumulated there over the course of the centuries was found. Many and very bold explorers departed in all directions, the intricate, above forests through extremely high chains of mountains, along rivers and valleys, endless opening passage with weapons through wild and hostile, tribes in search of the land of El Dorado: that is in the nature of men trampling by all danger and put them breast most arduous enterprises when the thirst of gold leads them.
The Dynamic Assessment Center – If You Want To Make A Difference
Assessment Center suffer from their reputation. To broaden your perception, visit Douglas Oberhelman. Assessment Center suffer from their reputation. They are often used as a selection tool. Through an attentive perception and action-oriented feedback they can show you the potential and funding of participants. Pure exam stress, leg-hard feedback, merciless screening out has hardly a tool of human resources development or potential analysis to fight like the assessment Center (AC) with a such questionable image. Without prior information notice Err participants through unrelated exercise scenarios and come out afterwards without significant feedback and frustrated again from the assessment.
It is also different. Designed to the requirements, appropriately designed, carefully communicates, conducted and evaluated an AC results later condensed and usable than virtually any other tool in the analysis of potential. If the assessment Center is right and well placed, the interplay of the different labs is the business reality of the participants in the workshop model and from credible and provides them to action-oriented and therefore particularly valuable feedback. Taking into account the implementation speed of this feedback, participants can already in the next exercise new and different in their options for action to integrate their situational experienced feedback. There is a direct and yet sustainable anticipating. The participants to engage directly and immediately new”an intensive learning effect, hardly any other instrument in this way can be experienced. A dynamic assessment Center traversed several participants usually a parallel process of various individual and group exercises.
Often they are supplemented by written exercises and accompanying interviews. The performance of the participants will be observed by external or internal assessors, and perceived. The roller exercises feel ideally everyday situations from the corporate world of the participants and depict their particular problems. Enabling feedback on their behavior in the Special Accept the situation, understand and implement easier again. This often seen the feedback of the interlocutor as a particularly valuable role situation as a direct and emotional reflection of the effects experienced in the role exercise takes place at this point.
Nutritionist Bueno Marina
It was what it made Alexander Di Bernadi, for example, in its enterprise of Italian origin. It added to its cardpio the pizza without glten, with the objective to take care of to the celacos. The innovation was success for the proprietor, a time that these customers are fidiciary offices for having private feeding and alone they can eat in house or few places. (Magazine Bars and Restaurants, 2009. P. 14) Another innovation adopted for some entrepreneurs is the kitchen show, that if deals with an opened kitchen, where the customers can follow all the stages of the preparation of its order. The nutritionist Bueno Marina explains even though that, beyond the curiosity, the consumer is acting as an inspector of the restaurants, observing questions of hygiene, complaining of the place, making negative propaganda for the friends and known and taking denunciation to the responsible agencies.
(Magazine Bars and Restaurants, 2009. P. 14) In accordance with August Luis Roselli, the kitchen show eliminates the doubts how much to the quality of the food, the curiosity awakes on the preparation of plates, beyond stoking the palate of the customers. (Magazine Bars and Restaurants, 2009) The proprietor of the Rulla Kebab says that, when enxergarem, for example, the gyros (one forms to bake the meat by means of skewer in continuous rotation), the people are empolgadas to try something that is new. (Magazine Bars and Restaurants, 2009, P. 16) 2,4 Hygiene Cleanness and organization, had always been primordial factors for the maintenance of establishments of the nourishing branch. In the bars and snack bars these aspects must be considered in order to pass security to the customers. In accordance with the magazine Bars and Restaurants (2009), must be considered important the personal hygiene, before cited, carried through for the employees in order to prevent the alimentary contamination; the related ambient cleanness to the physical structure of the place, as utensils, group of bencheses, floor, etc.
Venezuelan Country
Because they require a continued innovation and improvement that achieve the new needs that arise in the market. Says one of the participants of the course to the political discourse, it has promoted in recent years the disinvestment in the country, since there is no guarantee economic stability for new investors. Reason why many of these, decide to settle in other countries that guarantees them the recovery of the capital, where there is more security, inflation controls, facilities of import for raw materials not produced in the country and necessary for the manufacture of their products. If you are not convinced, visit Caterpillar Inc.. The truth, that one of the realities living Venezuelan businessmen, is that workers, are increasingly demanding greater benefits in exchange for minor efforts. And this is, basically due to the policies and strategies of the State to keep them in your favour, for some, to the large number of beneficiaries of the missions, that represents an easy salary, without any effort for who enrolls in these. This is considered a threat to microenterprises, since making attractive benefits to employees costs them more and more, paying lower margins for the employer. Another important aspect to take into account us indicates, Veronica Betancart, is that Venezuelan businessmen, in the present is represented by a high number of Venezuelans dedicated to the informal economy, in search of generate greater income, and the challenges of his survival, that favours him and help his family. Of course, that engage in the informal activity seriously damages the micro-entrepreneur, because there is no disposition fee, taxes, who must face expenses is worrying points out Betancar, the fact that many you’re prepared, trained, who have a profession, leave their jobs with the intention of improving their quality of life and begin as new micro-entrepreneursthat they have no guaranteed its success, however they have incidence in the increase in increase the competition of course, will have more prepared competitor companies, which have good quality and acceptance of its products, since every day more organizations provide products and services of similar characteristics, having to compete for the quality and the differentiation of the product according to the value added.
Further, indicates that another aspect that should be taken into account is with regard to Rentier culture of the oil where rests the Venezuelan economy, neglecting the development of a productive culture that fosters the capitalist sector and promotes the investment far. Definitely. Venezuelan companies, their SMEs specifically, must give way to new changes, the challenges arising from the actions of the State fully identified with the so-called socialism of the 21st century and that has led to much negative effect in the national enterprise productive apparatus, in such a way that the country is facing a serious crisis in its operational business, leads to the country through its current Governmentin order to supply the demand of commodities required by Venezuelans, have to rely on imports, which involves giving way to commercial dependency and affect a large number of people who do not have the economic capacity to purchase them.
Events
Mobile Zeitgeist mixer: Hamburg and Munich, “Mz francs Mixer” in Furth, how good is the mobile Internet in Germany? How many go via cell phone online? What is 2010? What should entrepreneurs take… not to miss the train? Who cares about a customer, entrepreneur or techie for “mobile” topics, finds lots of practices know-how on “Mobile Zeitgeist” technology, User Info, background knowledge, statistics – for entrepreneurs who rely on modern media. The weblog by Heike Scholz is indisputably the most important medium in Germany for “Trends, applications and thoughts to the mobile business”. To deepen your understanding Jim Umpleby is the source. Topics of current posts in mobile Zeitgeist: the secure choice when buying IKEA: easy with augmented reality and mobile! End of the free culture? With “Mobile Content” “new solutions in sight.” “Mobile Tagging” in Germany already back out before it starts properly? Future of journalism – who should pay? Study: 92% of 16-24 year olds are in favour of mobile advertising. “Top “10 misconceptions mobile entertainment has the marketing ways of mobile applications? Poll: How good is the mobile Internet in Germany? (“Is it true that Germany is one of the cheapest mobile countries in Europe?”) On popular demand from Zeitgeist drivers, there is opportunity to the personal meeting now: the “mobile Zeitgeist Mixer”! Concept: Drivers of all faculties converge loose “after work” – preferably in a cool “location” (where else?), in the city. The mz Hamburg mixer should be an informal meeting on October 14, 2009 by people who do something with mobile or media. “Just to come, spend networking and have a nice evening.” This also applies to the mz francs mixer on October 20, 2009 in Furth (“Coffee bean”, Gustav road 40, time: 18: 00).
Also users and interested mobile user can participate except “Mobile entrepreneurs” and media representatives. “Furth mz francs Mixer” also Heike Scholz of head of mobile zeitgeist will be the first personally to Furth. THE Opportunity to learn trends first hand and become acquainted with new media opportunities. Schedules for trends, applications and ideas to the mobile business “after work” in the city: Hamburg: 14.10.2009 Nurnberg/Furth: “Mz francs Mixer” on October 20, 2009 Munich: 27.10.2009, by the way: Mobihexer is probably the most versatile website editor of the world for the mobile Internet. Internet phones are getting better and better! However, image playback, load times and navigation obstruct mobile access to Web content. Mobihexer solves the problem and build mobile-friendly Web pages quickly and easily: no HTML, no knowledge, no software to install. Page editing purely online from any Internet PC.