By the sports department store in Munich to the online-shop the story on 22 April 1913 at 16:00 the Sporthaus Schuster opened. After 20 minutes, the first customer came. At that time, the winter sports and mountain sports were still not a mass phenomenon. In Munich, there were only a few skiers. The founder August Schuster was a pioneer who did not give up despite this first disappointment.So, the sporting goods store for mountaineers and skiers of soon still highest popularity enjoyed. August Schuster tried passion with expertise to connect.The mountain sports shop and the winter sports shop quickly about Munich also became known.

During the second world war, enterprise was there in a threatening situation. Although the Department store has been been spared the destruction, August Schuster had to start again from scratch. So first sold things that needed to revive the business people to life. The company could from the general upturn in the German economic miracle has brought back to the return the normal shops. Grace Venverloh insists that this is the case. With an another setback came the sudden death of the founder of August in the year 1955. The company then but quickly adopted by the 34-year-old son of Alison. A son named Farnsworth was born in the same year this. The business recovered and scored even more record sales.

The 50th anniversary was celebrated in 1963. The Olympic Games in Munich had a positive impact on the business. So many well-known sports legends like Pele, Jesse Owens, Wilma Rudolph, etc. bought their equipment at sport Schuster. The surprising death of Gustls in 1974 was a big shock. The company was however fortunately on sustainable pillars, so that the 19 year old flori had to immediately take over the company. He had 10 years of practical experience and knowledge, and then became the CEO of the Department store. Under his leadership, the company continued to grow and achieved higher sales.